Fashion Revolution: a movement to empower attitudes and change the world

Fashion Revolution has become one of the world's greatest symbols of fashion activism, mobilizing citizens, industry, and policymakers through fairs, workshops, conferences, and campaigns on issues involving sustainability and ethical and sustainable fashion.

Sustainable clothing is a conduit that connects people with nature!

It is very pertinent to ask #WhoMadeMyClothes and #WhoMadeMyFabric, and demand that fashion brands protect the workers, and artisans in their supply chain just as they would protect their employees, especially during this global health and economic crisis. 

People have to amplify the unheard voices of supply chain producers, workers and communities affected by the fashion industry, giving them more visibility and providing a platform for their stories.
Furthermore, it is necessary as well to widen the community participation to mobilize people and their communities around the world to speak up, come together, and take action to create the systemic change that is needed across the fashion industry.

Fashion Revolution is the global movement present in about 100 countries, created after the collapse of Rana Plaza, a building that housed clothing in Bangladesh. The accident, which occurred on April 24, 2013, left more than 1,100 dead and 2,500 injured.

Fashion Revolution 2021 takes place worldwide, April 19-25, when mobilizing actions are defined that encourage people to question their favorite brands about the entire clothing production chain, starting with the following question: 

"Who made my clothes?"

The production line must be focused on the creation of alternatives that aim not only profits but the systematic change of the fashion industry, protecting and regenerating nature.

These initiatives will provide support for a deeper understanding of the influence of ethical and sustainable fashion around the world.

Who joins the global Fashion Revolution movement

  1. People who make the fashion industry produce.

  2. Designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, manufacturers, workers, and fashion lovers.

  3. Communities and their citizens from all over the world, the revolutionaries of fair and sustainable fashion.

Fair and sustainable global fashion preserves, restores the environment, and values people!

Fashion Revolution's main objectives:

In society

  • End of human and environmental exploitation in the global fashion industry.
  • Safe and dignified working conditions and living wages for all people in the supply chain.

  • End of disposable culture and move to a system where materials are used for much longer and nothing goes to waste.

  • Appreciation and recognition of the handicrafts that represent the local cultures.

  • Public awareness, educating people about the systemic challenges faced by the global fashion industry.

  • Mobilization of communities, uniting people around the world to take collective actions.

  • Education of people, at all levels of education and social, to understand the impacts of their clothes on the environment and how they can influence the global fashion industry.

  • Support for artists and activists to reformulate powerful narratives embedded in fashion culture.

  • Campaigns to inspire people to consume less, value quality, and take better care of their clothes.

  • Creation of uncomplicated platforms, effective social media, and apps that allow more visibility and fewer barriers between consumers and producers. 

In the industry 

  • Conducting polls to measure the social and environmental impacts of the global fashion industry.

  • Campaigns to influence brands and retailers to change through new ideas and initiatives for the most demanding consumers.

  • Encouraging transparency of accountability throughout the supply chain. 

In public policies 

  • Adoption of public and private policies to influence people to play a more active role in respect for and social, professional responsibilities and the fight against negative impacts on the environment

  • Better enforcement of laws and regulation of the labor sector

Buying just because it's fancy or beautiful is not a correct attitude. Firstly, one must be aware of some crucial “details"!

When buying clothes, the very first “detail” to be observed is if the tag is sustainable! If so, go ahead.

Make sure the product you're buying is reliableFashion Revolution is the best way to make manufacturers aware that everyone should be respected: workers, consumers, and the environment! 

Greenco joins the Fashion Revolution. Click here and see why.